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Why don’t more real estate agents and property sellers use 3D virtual tours to showcase their listings and attract more potential buyers?

Virtual tours have been around for over two decades, with the first commercially available product launched in 1994.

Virtual tours can provide a more accurate representation of a property than traditional photographs, as they allow users to view the property from multiple angles and in 3D.

A study of 75,000 home sales found that the use of virtual tours did not significantly impact the time it takes for a property to sell.

Despite the benefits of virtual tours, not all real estate agents and sellers use them.

This may be due to the perceived value they bring, the cost of creating the tours, and the pricing strategy of agents who use virtual tours.

Virtual tours can reach a larger audience, as anyone with an internet connection can visit a website and tour the properties for sale.

Virtual tours are available at any time, making them easily accessible for potential buyers.

Virtual tours allow buyers to spend as much time as they need looking at a property, giving them a more accurate sense of the property's layout and features.

As technology improves and becomes less expensive, smaller agents may be able to more efficiently oversee larger portfolios of homes and attract more possible buyers.

Future research may examine the use of virtual tours in long and short-term rentals, such as Airbnb.

Virtual tours can save both time and money for both sellers and buyers.

Sellers can reduce the need for physical showings, which can be time-consuming and costly.

Buyers can use virtual tours to narrow down their choices more efficiently, ensuring that the properties they visit in person align with their preferences.

CAPTUR3D reports that virtual tour listings get 85% more clicks than those without virtual tours.

Visitors stay 5-10 times longer on real estate websites with virtual tours.

3D virtual tours provide a comprehensive view of a property that is not possible with images and videos alone.

Virtual tours contribute to increased transparency and trust in the real estate industry by providing a detailed view of the property that leaves no room for surprises or hidden flaws.

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