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What social media platforms are you currently using and how have you found them effective for personal branding and networking in your industry?
Facebook is the most widely used social media platform, with 2.9 billion monthly active users as of 2021.
Instagram, owned by Facebook, has over 1 billion monthly active users.
It is particularly popular among younger users, with 62% of users being aged 18-29.
WhatsApp, also owned by Facebook, has over 2 billion users worldwide and is the most commonly used messaging app.
LinkedIn, a professional networking platform, has over 740 million users, with 40% of those accessing the site daily.
Twitter has over 350 million monthly active users, who send approximately 6,000 tweets per second.
TikTok, a platform for sharing short-form videos, was the most downloaded app in 2021, with over 650 million downloads.
Instagram and TikTok are the most popular platforms for influencer marketing, with 93% and 92% of marketers using them, respectively.
Social media usage has been linked to mental health issues, such as anxiety and depression, particularly among teenagers.
Algorithms on social media platforms prioritize content that receives high engagement, potentially contributing to the spread of misinformation.
Despite privacy concerns, users often provide significant personal information on social media, making them a valuable source of data for advertisers.
Social media platforms have been used to influence political outcomes, such as the Cambridge Analytica scandal during the 2016 US presidential election.
Virtual reality (VR) and augmented reality (AR) technologies are increasingly being integrated into social media platforms, such as Facebook's Horizon and Snapchat's AR lenses.
The use of social media for customer service has increased, with 67% of consumers using social media for this purpose.
Social media platforms have been used for social justice movements, such as Black Lives Matter, leveraging the power of hashtags and virality for awareness and change.
Social media usage varies by country, with countries such as the Philippines, Brazil, and Indonesia having some of the highest usage rates.
The COVID-19 pandemic led to increased social media usage, with people relying on these platforms for social connection, information, and entertainment while in lockdown.
Deepfakes, manipulated images or videos, are becoming increasingly sophisticated and have been used for malicious purposes, such as spreading misinformation or catfishing.
Dark social, the sharing of content through private channels such as messaging apps, accounts for up to 84% of outbound sharing, making it difficult for marketers to track and measure.
Social media platforms are experimenting with e-commerce features, such as Instagram's shoppable posts and TikTok's in-app purchasing.
The European Union's General Data Protection Regulation (GDPR) has set a precedent for data privacy regulations, with other countries following suit and potentially impacting the way social media platforms operate.
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