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What is the ideal frequency of video tours for a new business just getting started?
Only 1% of real estate listings include video tours, making it a unique selling point for new businesses.
Videos included in listings increase views by 403% compared to listings without videos, according to Zumper.
Virtual tours can increase property views by 87% and engagement by 300%, making them a valuable marketing tool.
Two-thirds of people want more virtual tours, indicating a high demand for this type of content.
The human brain processes visual information 60,000 times faster than text, making visual content like video tours highly effective.
The ideal length for a video tour is between 30 seconds to 2 minutes, as attention spans are short online.
360-content and virtual tours are becoming increasingly popular, with 46% of consumers preferring interactive content.
Virtual tours can improve customer satisfaction by 25% and reduce complaints by 30%, according to a study by the University of California, Berkeley.
The cost of creating a virtual tour can range from free (if done in-house) to a few thousand dollars (if outsourced to a professional company).
92% of consumers say they trust online reviews and virtual tours more than traditional marketing methods.
Real estate listings with virtual tours receive 49% more leads than those without, making them a valuable lead-generation tool.
Cloud-based virtual tour platforms like CloudPano allow for easy creation and management of virtual tours, making it more accessible for new businesses.
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