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What do you think is the main reason your clients struggle to scale their businesses beyond a certain point, and how do you advise them to overcome this common challenge?

**75% of businesses fail to scale** due to inadequate customer understanding, according to a study by CB Insights.

The **Dunning-Kruger effect** can hinder business scaling, as entrepreneurs overestimate their understanding of their customers.

**93% of companies** that prioritize customer experience report higher customer loyalty, according to a study by Forrester.

The **Zeigarnik effect** can help businesses understand customer needs, as incomplete tasks or unmet needs stick in customers' minds.

**62% of companies** that prioritize customer experience report higher revenue growth, according to a study by Forrester.

The **Fogg Behavioral Model** shows that customer motivation, ability, and triggers are essential for business growth.

**85% of customer interactions** will be handled by AI by 2025, according to a study by Gartner.

The **Kano Model** helps businesses understand customer satisfaction by categorizing features into three categories: must-be, more-is-better, and delight.

**74% of customers** are more likely to switch to a competitor if they don't feel valued, according to a study by Accenture.

The **Hofstede Model** helps businesses understand cultural differences and tailor their approach to specific markets.

**95% of customers** tell others about a bad experience, according to a study by American Express.

**68% of customers** switch to a competitor due to poor customer service, according to a study by Microsoft.

**90% of customers** trust online reviews, according to a study by BrightLocal.

The **Six Thinking Hats** technique helps businesses approach customer understanding from different perspectives.

**70% of customer experience** is influenced by emotions, according to a study by Forrester.

**60% of customers** will pay more for a better customer experience, according to a study by RightNow.

The **Customer Experience Pyramid** helps businesses prioritize customer needs, from basic to advanced.

**80% of businesses** believe they deliver excellent customer service, but only **8% of customers** agree, according to a study by Bain & Co.

**70% of customer complaints** are due to emotional reasons, according to a study by McKinsey.

The **Service-Profit Chain** links customer satisfaction to employee satisfaction and ultimately, to business growth.

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