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"What are the top-rated social media management apps for small businesses in 2021?"

Social media management apps like Hootsuite and Sprout Social use a technique called "social proof" to encourage users to share their content.

Social proof is a psychological phenomenon where people are more likely to adopt a behavior if they see others adopting it.

Buffer's algorithm analyzes a user's past posting behavior to predict which times of the day and days of the week will maximize engagement.

This is based on the concept of "temporal clustering" where people tend to engage more during specific times of the day and week.

Hootsuite's scheduling feature is built on top of a complex algorithm that takes into account the user's posting history, content type, and audience engagement to optimize posting timing.

Sprout Social's analytics tool uses a technique called "entity extraction" to automatically identify and categorize keywords and hashtags in social media posts, allowing for better content discovery and analysis.

Zoho Social's customer support is powered by artificial intelligence (AI) and natural language processing (NLP) to quickly resolve customer queries and direct them to relevant resources.

Later's social media scheduling feature is built on top of a scalable architecture that allows for real-time processing and caching of massive amounts of data from various social media platforms.

SocialPilot's calendar feature uses a technique called "frequency curation" to analyze and recommend posting frequencies based on the audience's engagement patterns and content types.

As social media algorithms change frequently, social media management apps like Hootsuite and Sprout Social use "abductive reasoning" to adapt and adjust their algorithms to stay optimized.

Zoho Social's social media listening tool uses a technique called " entity disambiguation" to identify and disambiguate mentions of specific entities (people, organizations, locations) in user-generated content.

Buffer's team uses a technique called "agile development" to iterate and improve their app's features and user interface based on user feedback and analytics insights.

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