Staging an investment property can indeed be an effective strategy to sell a home faster. The process of home staging involves adding decor, rearranging furniture, and expertly dressing up the home to make it look appealing for listing photos and walkthroughs. According to a report by the International Association of Home Staging Professionals, staging helps sell homes three to 30 times faster than non-staged competition. Additionally, 82% of buyers' agents say that staging makes it easier for buyers to visualize a property as their future home, which can help the home sell faster. Home staging is a marketing tactic that can make even the most dark and drab space feel bright and homey, making it more appealing to potential buyers.
However, it's important to note that staging a home does come with additional costs. The cost of staging a home depends on several factors, including the size of the home, the amount of furniture and decor needed, and the length of time the home will be staged. Homeowners will have to pay the stager as well as pay for the rental of any furniture and decor used in the staging process. Proponents of staging argue that the additional costs are worth it, as staging a home can increase the selling price and the likelihood that the home will sell quickly. A survey by the National Association of Realtors found that more than 30% of sellers' agents reported that home staging significantly decreased the amount of time the property sat on the market. Ultimately, whether or not to stage an investment property will depend on the individual circumstances of the homeowner and the local real estate market.