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How can real estate investors maximize their ROI through targeted online advertising, and what are the most effective platforms for doing so?

Facebook's behavioral targeting allows real estate investors to reach people likely to move by using the "Likely to Move" option in the detailed targeting section.

Carousel ads on Facebook can display multiple properties or different parts of a property in a single ad, increasing engagement.

Educational targeting can be an effective strategy for real estate ads, especially for targeting investors who want to learn about opportunities.

A/B testing can help real estate investors optimize their ad campaigns by identifying which ads perform better and adjusting accordingly.

The average click-through rate (CTR) for Facebook ads across all industries is 0.9%, while in real estate, it's slightly higher at 0.99%.

The average cost-per-click (CPC) for real estate-specific Facebook ads is $1.81, compared to $1.72 across all industries.

Thirty-five percent of Realtors spend between $50 and $250 per month on technology, including social media advertising.

Facebook's Creative Hub tool helps real estate advertisers preview their ad's look and feel before launching the campaign.

The "Engagement on Facebook" targeting option can help real estate investors reach people who have previously engaged with their page or content.

Facebook's "Life Events" targeting allows advertisers to reach people who have recently experienced a life event, such as getting married, having a baby, or moving.

Facebook's dynamic ads for real estate can automatically promote relevant listings to people who have previously shown interest in similar properties.

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