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Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - Oklahoma City Home Prices Jump 19% As Tech Companies Drive Market Growth

The Oklahoma City housing market is experiencing a dynamic shift, characterized by a substantial 19% jump in home prices within the past year. This upward trend is largely attributed to the growing presence of technology businesses, driving increased demand for housing. While the median home price has climbed to around $265,000, a growing number of homes are lingering on the market for longer periods. This suggests that buyers may be becoming more cautious as they confront higher prices. The rental market, on the other hand, currently appears stable with an 8.5% vacancy rate. However, this equilibrium could potentially be disrupted later this year with the projected increase in available homes for sale. The market's trajectory in the coming months will be influenced by this anticipated influx of new housing inventory, presenting both obstacles and opportunities for real estate professionals and individuals investing in the market.

While Oklahoma City's housing market appears relatively balanced, with an 8.5% rental vacancy rate, the recent influx of tech companies is undeniably influencing the market. The 19% year-over-year increase in average home value, reaching $200,587, suggests a strong correlation between tech growth and property values. This aligns with the city's ranking as a top 15 North American city for tech talent growth.

However, the data also indicates a shift in the market. While homes in Oklahoma City are selling, the number of sales has slightly decreased compared to last year, and the time it takes to sell a property has risen. These factors, coupled with the projected increase in housing inventory, point to a potential market adjustment in the coming months. The decreased sale-to-list price ratio from 97.7% to 97.2% supports this notion.

Interestingly, specific areas of the city seem to be experiencing different trends. Central Oklahoma City, for example, saw a 13% decline in home prices in September, with a median price of $193,000, hinting at geographic variations in the market. The overall median home price for Oklahoma is currently $249,700, with anticipated declines due to the inventory increase. It's likely that these shifts will continue to unfold in the coming months, creating a dynamic environment for both homebuyers and sellers.

Whether these trends continue, or if the market shifts more quickly, highlights the complexity of the Oklahoma housing market. Understanding these dynamics is critical for property owners, rental providers, and future buyers trying to make sense of how the tech boom and rising housing inventory will shape the market long term.

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - Tulsa Housing Market Leans Towards Buyers With Average Price Drop to $210,000

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Tulsa's housing market has taken a turn, now leaning more towards buyers with the average home price settling around $210,000. This comes after a period of price volatility, with the median listing price peaking at $289,000 earlier this year. While the average price has decreased, it seems the market hasn't fully cooled off, with the median listing price still relatively high at approximately $265,000. Homes are taking longer to sell, now averaging 35 days on the market compared to a much faster 17 days in the previous year. This suggests that buyers are being more selective and taking their time amidst fluctuating prices.

Despite the price decrease, the market still sees a reasonable level of activity. It remains to be seen whether the shift will continue and how this will impact future market conditions. Buyers, particularly those looking to leverage the market's current dynamics, might be considering options like purchasing a property with the intention of renting it out on platforms like Airbnb. This could provide a more stable income stream during a transitionary period in the housing market. The interplay between buyer behavior, price shifts, and a potential rise in short-term rentals is something that future market analyses will need to observe closely. The overall picture points to a market adjusting to new conditions, making it a complex time for those selling or buying a property in Tulsa.

The Tulsa housing market, mirroring broader trends in Oklahoma, is transitioning towards a buyer's market, with the average home price dipping to $210,000. This shift, while presenting opportunities for buyers, also reveals intriguing sub-trends within the real estate landscape. For instance, the increasing prevalence of short-term rentals, notably through platforms like Airbnb, might be contributing to the overall price drop in some neighborhoods. Saturation in these areas could make them less attractive for traditional homebuyers.

While the market adjusts, the importance of high-quality real estate marketing is becoming increasingly apparent. Virtual staging, for example, is gaining traction, with studies suggesting that such properties sell significantly faster. This emphasizes the role of digital tools and visual appeal in capturing buyers' attention, particularly in a more cautious market environment. Similarly, the impact of professional photography on sale prices is undeniable, with homes featuring high-quality visuals often commanding a premium. This suggests that sellers need to invest in presentation to stand out in a crowded marketplace.

Furthermore, Tulsa's housing market is also exhibiting location-specific trends. Proximity to popular tourist spots, while potentially impacting traditional home values, has spurred an increase in interest for short-term rental investment, offering supplemental income possibilities. Additionally, factors like access to public transportation are influencing rental rates, with properties closer to transit options fetching higher prices.

Interestingly, buyer preferences seem to be shifting as well. There's an apparent interest in recently remodeled or "flipped" homes, likely driven by a desire to avoid immediate maintenance costs and renovate headaches. Outdoor spaces, another feature gaining prominence, can also elevate sale prices, hinting at a broader emphasis on outdoor living and recreation. Finally, the preference for newer construction over older homes, predominantly driven by reduced maintenance considerations and modern design appeals, further highlights a shift in the buyer psyche.

Overall, while Tulsa's housing market is undergoing adjustments, it offers a complex array of possibilities for both buyers and sellers. Understanding these nuances, from the rise of short-term rentals to the increasing emphasis on marketing and the evolving preferences of buyers, is critical for anyone navigating this dynamic landscape. The next few months will undoubtedly continue to reveal further trends as the market stabilizes in its new normal.

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - Competition Heats Up With Only 3 Month Housing Supply Across State

Oklahoma's housing market is facing a tightening supply situation with just a 3-month housing supply across the state. While this represents a slight increase from earlier this year, it's still a relatively low number, suggesting continued competition for available homes. Even with a noticeable decrease in home sales—especially in Oklahoma City where sales are down over 10%—strong buyer interest keeps the market competitive. Sellers are now encountering more pressure as some are reducing their asking prices to find buyers, which underscores the importance of adapting selling strategies. The combination of higher inventory and buyers' evolving preferences is a key factor, potentially leading to a greater focus on marketing tools like virtual staging and high-quality property photos to stand out in a market where buyers may be more discerning. It remains to be seen how the coming months will unfold as inventory levels increase and buyer behavior continues to shift in a market influenced by fluctuating interest rates and economic conditions. The interplay between rising inventory and buyer trends, such as the growing popularity of short-term rentals, will likely continue to impact the state's real estate landscape.

The Oklahoma housing market, while showing some signs of cooling with a slight decrease in median home prices and a lengthening of time on market, still faces intense competition due to limited inventory. Across the state, only 3.8 months of housing supply remains available, representing a 40.7% increase from the previous low but still indicating a seller's market in many areas. This scarcity of available homes, combined with ongoing demand, continues to fuel a competitive landscape.

Interestingly, this tight inventory isn't uniform across the state. While Oklahoma City saw a 10.4% drop in closed sales compared to the previous year, other areas likely retain a higher level of competition. We see sellers adjusting their pricing strategies, reflecting a potential shift towards a more balanced market. This trend likely reflects the impact of factors like increased inventory and possibly some buyer hesitancy tied to lingering economic uncertainties.

Despite the slight softening of home prices and increased housing availability, Oklahoma still offers housing affordability compared to national averages. This combination of affordability and the ongoing economic stability within the state should continue to attract buyers, especially as inflation moderates and interest rates stabilize, potentially leading to increased buyer activity.

However, the landscape isn't solely determined by affordability and economic factors. The rise of short-term rentals, particularly through platforms like Airbnb, is having a noticeable impact. In some areas, a large number of rentals can depress traditional home prices as investment priorities shift to quick cash flow over long-term property appreciation. This phenomenon is seen more prominently near tourist attractions, where the presence of short-term rental properties is often highest.

Furthermore, buyer preferences are evolving. There's a trend towards properties with outdoor spaces and modernized features, potentially linked to a desire for a more comfortable lifestyle in a world where remote work remains common. Buyers also seem to be prioritizing less maintenance-intensive homes, either newly constructed or "flipped" properties, showcasing a growing desire for immediate occupancy with minimal hassle.

These shifting buyer preferences are forcing adaptations within the real estate industry. The reliance on effective marketing strategies such as virtual staging, high-quality photography, and social media presence becomes paramount in capturing the attention of buyers. Sellers are likely finding that they need to adapt their presentation strategies in order to remain competitive in this evolving market.

Ultimately, the combination of a moderately cooling housing market, increased inventory, evolving buyer desires, and the growth of the short-term rental market paints a complex picture. While Oklahoma offers an attractive housing landscape, it's evident that both buyers and sellers will need to carefully evaluate the current state of the market and adapt their strategies to achieve their goals in this dynamic environment. It will be interesting to see how these trends unfold as we enter the final quarter of 2024 and into the new year.

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - 17 Day Average Market Time Shows Strong Demand Despite Interest Rates

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Even with higher interest rates, Oklahoma's housing market continues to show strong buyer interest, with homes selling quickly—an average of just 17 days. This rapid turnover suggests that, despite rising home prices, many buyers are still eager to purchase. While the median home price around $249,700 might be a hurdle for some, the desire for homeownership remains strong. It appears that sellers are adapting to this environment, utilizing newer marketing approaches like virtual staging and high-quality photos to make their properties stand out to potential buyers. This combination of brisk sales and clever marketing creates a fascinating situation in the market, showcasing its ability to remain robust even with broader economic headwinds. It's a dynamic environment that presents unique challenges and opportunities for those involved in the market.

The Oklahoma housing market continues to demonstrate strong buyer interest despite rising interest rates. Homes are currently spending, on average, just 17 days on the market before going under contract. This suggests that buyers are actively pursuing homes, often prioritizing desired features or locations over concerns about mortgage costs. It's as though a great location or a home in move-in ready condition overrides concerns about rising rates, implying a strong sense of current market demand.

However, the emergence of Airbnb and other short-term rental platforms has introduced a new dynamic into the market. Areas with a high concentration of these properties might see a decrease in long-term property values due to increased rental supply. This shift is influencing investment strategies, prompting some to favor rental income over traditional homeownership in certain areas, especially those near popular tourist spots.

Buyers in today's market, particularly in Oklahoma, show a strong inclination towards properties that require minimal work. Recently remodeled or newly built homes appear to be in high demand, likely linked to changes in lifestyles caused by remote work and a desire for convenience. This preference is reshaping the housing market, with buyers looking for homes that fit their modern needs for minimal maintenance.

Along with the trend towards move-in-ready homes, buyers also place a high value on outdoor living spaces. Homes with decks or gardens tend to fetch higher prices, hinting that buyers increasingly value a seamless connection with nature and the possibility for relaxing outdoor environments. This reinforces the idea that lifestyle aspects are becoming more important in homebuying decisions.

The state's consistent economic growth plays a major role in sustaining buyer confidence in the housing market. Even amidst broader economic uncertainties, Oklahoma’s relatively stable economy contributes to a sense of security, encouraging both buying and investing. The state's consistent economic growth supports buyer activity and provides a foundation for continued market health.

But, as with any market, it's not all about stability and growth. The increasing number of short-term rentals, particularly in select areas, could potentially lead to market saturation, lowering property values for traditional homes. This may create investment opportunities for those seeking consistent cash flow from rentals, but could discourage buyers looking for long-term stability in the real estate market.

The ever-shifting landscape has also created a greater emphasis on real estate marketing. Sellers must actively engage with potential buyers on social media platforms and highlight features like professional photography or virtual staging. Effectively marketed homes appear to stand out in the competitive market, particularly as some buyers are becoming more selective in their choices.

While Airbnb and short-term rentals offer an avenue for generating supplemental income, and it can help balance the fluctuating interest rates, the potential for both benefits and challenges highlights the changing dynamics in Oklahoma's real estate scene. For investors and homebuyers alike, understanding how the increased availability of short-term rentals and evolving buyer preferences influence the market is becoming essential for making sound decisions in this increasingly dynamic market. This evolving market makes it critical to stay informed about trends and adjust strategies accordingly in the coming months.

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - Infrastructure Projects Impact Property Values Near New Oklahoma Turnpike Routes

Oklahoma's infrastructure projects, such as the ambitious ACCESS Oklahoma plan, are poised to reshape the state's housing market, particularly impacting property values near new turnpike routes. The $5 billion investment in turnpike improvements, including the creation of new routes and interchanges, is intended to alleviate traffic congestion and foster better connections within communities. These changes are likely to attract both residents and investors, particularly those interested in short-term rental options like Airbnb.

Areas with improved access due to the new turnpike routes might see a surge in demand, potentially driving up property values. This presents a compelling opportunity for property owners and real estate investors who understand these shifting dynamics. However, as the market adapts to these changes, sellers will need to remain proactive and adopt successful marketing approaches. Utilizing high-quality photos and staging can help properties stand out in a potentially increasingly competitive environment as the market responds to the new infrastructure and the related increase in interest from potential buyers. The upcoming months leading into late 2024 will be crucial in observing how the market reacts to these substantial infrastructure changes, which are predicted to lead to a period of adjustment and possibly growth in some areas.

The Oklahoma Turnpike Authority's ACCESS Oklahoma plan, a 15-year, $5 billion endeavor to expand and modernize the state's turnpike system, is expected to have a substantial influence on the real estate market, especially in the Oklahoma City and Norman areas. The plan includes the construction of three new turnpike routes to help address growing traffic congestion, particularly along the southern I-35 corridor. The initial phase has begun, with bond sales in late 2023. This infrastructure project is anticipated to improve connectivity and accessibility statewide, leading to potential shifts in property values and housing demand.

Research indicates that properties located near new turnpike routes often see increased value, primarily due to the enhanced accessibility and reduced travel times. It's been observed that new road construction can lead to an increase of several thousand dollars in home values within a few miles of a new roadway, and we expect this pattern to repeat as new turnpikes open near established residential areas. The availability of improved transportation infrastructure can positively impact how potential homeowners and renters view a location, particularly for those who rely heavily on driving for work and recreation.

It's also conceivable that the increased ease of access provided by the new turnpike routes could lead to a surge in the popularity of short-term rental properties, as those traveling through or for recreation could seek more accommodation options within the new turnpike’s service area. Hosts in these areas might observe an increase in rental income, as the accessibility boosts tourism and related business. This could reshape the dynamics of certain neighborhoods, as real estate owners choose to maximize revenue with more Airbnb-type rentals instead of long-term lease agreements.

The real estate market near the new routes might also become more competitive, requiring sellers to strategically market their homes using tools like high-quality photography and virtual staging. Homes with professionally curated images tend to draw more interest and sell faster in comparable markets, a trend that may become more prevalent with the advent of these new transportation options. It will be interesting to observe if homes that use those marketing tools outsell properties that rely on standard images and simpler marketing. The more readily available and more extensive transportation networks could also lead to a slight increase in housing and rental prices if the new road options reduce overall travel times.

Furthermore, the increased accessibility might also lead to a greater emphasis on amenities that provide a desirable lifestyle. Some evidence suggests buyers favor properties with outdoor areas such as gardens and patios. There's some data suggesting that buyers near new roads may also be more willing to pay a price premium for those properties. This observation could suggest that buyers are looking to find homes that align with a preference for living near transportation arteries but also with access to more appealing or convenient outdoor spaces.

Whether these anticipated shifts occur at the projected scale remains to be seen. The evolving landscape is an excellent example of how changes in transportation infrastructure can have cascading impacts on real estate values, the types of housing development, and buyer preferences within a region. As Oklahoma City continues its economic expansion, we can expect to see further changes as the turnpike network evolves, impacting property values and how buyers and renters interact with local housing markets. It seems likely that changes in travel time and overall property access caused by the new transportation routes will, at some point, affect the Oklahoma housing market in a way that has not been seen previously in the state.

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - Oklahoma Population Growth Creates New Housing Hotspots in Norman and Edmond

The expanding population of Oklahoma, especially in cities like Norman and Edmond, is significantly reshaping the housing market. Norman, in particular, has seen a substantial surge in home prices, reaching a median of $288,000, a 16.9% increase year-over-year. This indicates strong demand and suggests that the city is becoming a desirable location for both residents and investors. This growth isn't just a residential phenomenon but is also attracting interest in the short-term rental market, platforms like Airbnb likely being a contributing factor, especially with the increased potential for local tourism.

Given the rising competition in these newly popular housing areas, the significance of savvy real estate marketing practices becomes increasingly apparent. Sellers are finding that high-quality photographs and possibly virtual staging are useful tools in attracting buyers quickly in a competitive market and especially when homes are facing ever-increasing prices. In this rapidly changing environment, real estate professionals and property owners alike will need to pay close attention to these trends as they develop through the end of 2024. The dynamic interplay between growth in population and the evolving marketing landscape will undoubtedly shape the housing scene in Oklahoma, and staying ahead of the game will be crucial for achieving successful outcomes in both sales and investments.

Norman and Edmond, situated within the expanding Oklahoma City metro area, are experiencing a surge in population, which is directly impacting local housing markets. Norman, in particular, has seen a substantial population increase since 2010, making it the second fastest-growing city in Oklahoma, according to the 2020 Census. This growth, coupled with a general rise in the metro area's population to approximately 1.4 million, has spurred increased demand for housing, making it a competitive market where homes sell relatively quickly, often receiving multiple offers and closing within around 21 days.

The median price of a home in Norman has escalated to $288,000, reflecting a considerable 16.9% jump year-over-year. Similarly, the median price per square foot has climbed to $162, a 3.5% increase. This increase, however, may be outpacing the growth of some areas, where short-term rentals are rapidly increasing in popularity. While the state's median home price in September 2024 reached $244,800, a 5.7% year-over-year increase, the number of home sales in Oklahoma has actually decreased, dropping from 4,060 to 3,675 in September 2024. This suggests that buyers may be becoming more discerning in their choices, impacting the market's pace.

Further contributing to a slightly slowing housing market, the median number of days on the market has lengthened to 36 days, up by 12 days from the previous year. The rise in the median time on the market, although still relatively short, could indicate that buyers are increasingly taking their time to make decisions within this competitive environment. This could potentially change the way homes are marketed.

The increased demand is further reinforced by a tightening market, with a 3-month supply of available homes statewide. This implies that sellers may be benefiting from limited inventory in specific areas. However, it’s notable that Norman has seen a surge in new housing construction, including over 10,800 new single-family homes and 6,100 new multifamily units since 2000. While this new construction provides more options, it also suggests that the current market pressures may shift in the future if the volume of available housing surpasses buyer demand in certain areas.

There's a sense that the tech industry's expanding presence in the broader Oklahoma City area is driving a lot of the housing demand in areas like Norman and Edmond. As new tech-related jobs are created, people are drawn to the area, and many choose to live in closer proximity to their workplaces in an effort to minimize commute time. This emphasis on shorter commutes has been an influencer in previous market shifts and may influence where potential buyers choose to live. It's also likely that as more houses are built, the premium for properties near job centers could either increase or decrease based on how people move into and out of the local real estate markets.

Interestingly, the growth of short-term rentals is creating a complex market where property values are influenced by the amount of demand from people who travel to and from Oklahoma City. An overabundance of short-term rental units in specific neighborhoods might lead to a decline in overall housing values. For investors, this presents a potentially challenging market to evaluate, as rental returns and property appreciation can be intertwined in unpredictable ways, depending on location, rental availability, and short-term trends. This could make it more difficult to sell a home, rent it out for the long term, or rent it out as a short-term rental as the market evolves.

Given the changing dynamics of the market, it is likely that staging and marketing strategies will change as buyers become more selective with what homes they buy. If there is more inventory, it becomes more likely that buyers will favor houses that are shown well or are otherwise ready for move-in. It is probable that buyers are going to increasingly prefer houses that do not require large investments or renovations for them to be made livable. This is particularly important in light of the ongoing state-wide infrastructure projects that are likely to affect how easy it is for people to commute. As Oklahoma City continues to grow, its housing market may continue to adapt and change depending on how various parts of the economy grow and change. The next few months should provide more insight into how this growth affects the housing market.

Oklahoma Housing Market Analysis 7 Key Trends Shaping Real Estate Sales in Late 2024 - First Time Buyers Navigate $225,000 Median Price Point in Central Districts

Central Oklahoma districts present a notable hurdle for first-time homebuyers in late 2024, with a median home price of $225,000. This price point reflects a statewide trend of increasing home values, albeit at a slower pace than earlier in the year. While first-time buyers represented a significant portion of the market in 2023, they are now facing higher prices and the challenge of securing an 8% down payment on average. This financial barrier coupled with a potentially lengthening time on the market creates a competitive landscape.

The rise of platforms like Airbnb has also introduced complexity to the market. Investors are increasingly considering short-term rentals as a more attractive investment option in some areas, leading to questions about long-term homeownership goals in the face of such competition. In this evolving environment, the ability to effectively market a property becomes crucial. Sellers who understand the new dynamics, and can leverage strategies like virtual staging and professional photography to enhance the appeal of their properties, are more likely to find success in this market. This trend points to the continued need for adaptability and smart marketing, particularly as potential buyers are becoming more discerning amidst rising prices and a potentially increasing supply of homes.

The Central Districts housing market, with a median home price of $225,000, is witnessing a notable shift. First-time buyers are now a larger segment of the market, suggesting a demographic change perhaps linked to the rise of remote workers seeking more affordable housing options. This change is influencing the types of properties purchased, as well as how those properties are marketed to prospective buyers.

The short-term rental market, fueled by platforms like Airbnb, is thriving, particularly in Central Districts. This has led to a surge in buy-and-hold investment strategies. Investors are finding that properties can be quite profitable in these central areas due to the increased demand for temporary accommodations, particularly amongst tourists. The potential for short-term rentals has influenced the long-term view that people have of real estate, especially as homes are more readily available for short-term rentals.

It's clear that high-quality photos and virtual staging are increasingly important marketing tools for sellers. Data indicates that properties with professional photos sell significantly faster than those with less visually appealing images, demonstrating how sellers must adapt to a more competitive landscape. It's not surprising that sellers want to present their properties in the best possible light in order to compete for buyers in a difficult marketplace.

The value of a home's location is also becoming more pronounced. Homes near new infrastructure upgrades, such as improved roads and transit lines, see a larger price jump, potentially increasing property values by 10% or more. Central Districts, with their current infrastructure projects, are a prime example of how location can enhance a property's attractiveness to buyers.

The anticipated influx of homes onto the market is also expected to impact the market. Areas transitioning from a seller's to a buyer's market could see price adjustments. As a result, sellers may need to reassess their pricing strategies and, potentially, invest in enhanced staging and marketing efforts to capture buyer attention. As the inventory of homes increases, it becomes harder to sell a property at a premium price, which could force adjustments to property prices and sales techniques.

While the housing market is active, it’s taking longer to sell a home compared to the previous year. Homes are staying on the market for an average of 36 days, up from 17 days. This suggests a more deliberate approach from buyers, who are taking their time to evaluate options before committing to a purchase. This suggests that buyers are no longer under a significant time pressure to buy a property or run the risk of not having access to a desirable home.

Buyers are now seeking homes with specific features that meet their current needs and lifestyles. Homes with outdoor living spaces or modern conveniences are highly coveted, often leading to sale prices exceeding list prices by 5-15%. The emphasis on comfort and the desire to live a particular lifestyle, particularly after the events of the COVID-19 pandemic, are influential components of what buyers look for in a home today.

First-time buyers are increasingly driven by a desire for homeownership, often overlooking potentially rising interest rates. This suggests a market where the need for housing trumps financial concerns in many situations. This psychological shift from a buyer perspective has created a housing market where locations and the conditions of the homes for sale are emphasized over broader economic factors.

The presence of tech companies in Oklahoma City appears to be positively impacting the housing market by creating stable demand for homes. Data indicates that a growing tech sector typically leads to greater stability in home prices, making Oklahoma City and areas nearby a desirable destination for potential homeowners. This link between job growth in the tech sector and the stability of home prices may become more influential in the future as the industry continues to expand.

Short-term rentals are increasingly popular as investment strategies evolve. Homeowners are diversifying their approach, seeing the benefit of rental income as a strategy. This development presents a complex and new investment landscape in Central Districts. In the past, it was expected that an investor's strategy was either to rent a property long-term or to sell it for an expected capital gain. However, as markets evolve, investors are now diversifying, potentially causing ripple effects within the real estate landscape of Central Districts.



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