Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - Columbus Home Values Jump 9 Percent With Average Cost Now 247K
The Columbus housing market continues to be a dynamic landscape, with home values surging significantly. The average price tag now sits at $247,000, marking a 9% recent jump and a phenomenal 59% increase compared to last year. This rapid appreciation is fueling a competitive environment where homes are selling swiftly, adding to the upward pressure on prices. The median home price has experienced a substantial 36% year-over-year increase, demonstrating the strength of the market.
The rise in home values highlights the importance of presenting homes effectively to potential buyers. Staging, quality photography, and savvy real estate marketing are becoming increasingly vital in this competitive environment. The diverse nature of Columbus' real estate market is reflected in areas like the Short North, where median home prices have reached $475,000, showcasing a significant 45% jump from the previous year.
While sales figures have shown some minor dips recently, the overall demand within the market remains robust, as evident in the sustained price increases and the growing number of new listings. It remains to be seen if this upward trend in values will continue in the coming months, but for now, Columbus presents a strong market for both buyers and sellers.
1. The recent 9% jump in Columbus home values seems to be part of a broader trend. Suburban areas are experiencing increased demand, potentially linked to the growing remote work trend. This suggests people are seeking larger or more affordable homes outside of major urban hubs.
2. Columbus real estate agents are increasingly relying on data-driven marketing techniques. Understanding current buyer desires and market shifts is crucial. These analytics help tailor marketing efforts for maximum impact.
3. Virtual staging is gaining popularity. This allows sellers to create appealing visual representations of a property without the financial commitment of traditional staging. This can be particularly helpful in a competitive market.
4. Airbnb hosts are noticing the potential of rising property values. Many are investing in their rental properties to boost income. Well-presented, well-maintained rentals often translate to higher occupancy rates, potentially leading to substantial returns.
5. The $247,000 average home price suggests a degree of affordability relative to other major cities. This attracts both homebuyers and investors. Lower entry costs can be a significant draw for those wanting to acquire property in Columbus.
6. The use of drones for real estate photography and videography is becoming a valuable tool. This technology provides unique viewpoints of properties and neighborhoods, enhancing the traditional listing experience and potentially broadening buyer interest.
7. The surge in short-term rentals, like those facilitated by Airbnb, is prompting change in the Columbus hospitality industry. Traditional hotels are likely under more pressure to enhance their services and offerings in response to the increased competition from residential rentals, which often emphasize a more personalized stay.
8. High-quality photography is becoming increasingly critical in real estate marketing. Studies showing a faster sale time for homes with professionally-taken photos highlight the importance of visual appeal. This suggests buyers are making initial judgements based on these images.
9. The Columbus housing market seems to reflect a growing trend among millennials: investing in properties that can easily transition to rental units. This shows a trend towards financial security and a desire for passive income streams.
10. The strong demand for housing is driving development trends in Columbus. Developers are focusing on mixed-use projects combining residential, retail, and hospitality aspects. This responds to contemporary lifestyle preferences and creates environments designed for 24/7 activity.
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - Mortgage Rate Shifts Drive 26 Percent Sales Spike in September 2024
The Columbus housing market experienced a surprising surge in September 2024, with a 26% jump in home sales. This surge appears to be directly tied to changes in mortgage rates, which seem to have rekindled interest from both buyers and sellers. It's encouraging to see sales and new listings approaching levels seen before the pandemic, suggesting a degree of market stabilization.
However, the market's recovery isn't without its complexities. While September saw a noticeable increase in inventory with 34% more homes available than the previous year, it's important to keep in mind that sales had been falling before this jump. This increase in inventory is a good sign for buyers who have had fewer options in the past year or two but it is unclear whether it is a temporary fluctuation or a sustained change.
In this kind of environment, effectively marketing properties has become even more crucial. It's likely that prospective buyers are inundated with options. In order to stand out, properties need to be presented in the best possible light. This is a reminder of the importance of staging, professional photography, and strong marketing strategies in capturing buyer attention. The changing market also could offer opportunities for real estate investors, particularly those interested in short-term rentals. If home values continue to climb, well-maintained and presented rental properties, such as Airbnb units, could generate potentially substantial returns. The evolving nature of the Columbus housing market is a reminder that remaining adaptable to the changing conditions is important for anyone involved in the market.
In September 2024, Columbus' housing market saw a noteworthy 26% surge in sales. This surge appears to be directly linked to adjustments in mortgage rates, which seem to have enticed both buyers and sellers back into the market. It's intriguing how sensitive the market can be to even minor shifts in borrowing costs.
The number of new listings and sales in September 2024 almost matched pre-pandemic levels, suggesting a return to healthier market conditions. This could indicate that the market is stabilizing and finding a new equilibrium after the upheavals of the past few years.
September 2024 saw a 34% increase in the number of homes available on the market compared to the same month in 2023. This marks 11 months of consecutive growth in home inventory, a trend that may be easing some of the previous pressure on buyers. While more choice is generally good for consumers, it will be interesting to see how this impacts pricing trends.
Existing home sales took a downturn in August 2024, declining by 29%. This is unexpected, given that mortgage rates had fallen to their lowest point in two years during that period. This could indicate that other factors beyond interest rates are influencing purchase decisions.
The number of existing home sales in August 2024 reached its lowest point since October 2010. Meanwhile, new home sales were recorded at 716,000 for the month. The disparity between these two segments could suggest differing market dynamics related to new construction versus existing housing stock.
Fannie Mae reported that about 80% of 30-year fixed-rate mortgages had interest rates at least 100 basis points below the average rate of 6.20% as of September 12, 2024. This suggests that a significant portion of borrowers benefited from lower interest rates, possibly impacting their purchase decisions.
Economists are predicting a slight slowdown in economic growth, from 2.5% in 2023 to 2.1% in 2024 and 2% in 2025. Whether this anticipated slowdown will negatively impact the housing market is still uncertain but it's a factor to consider.
Nationally, home prices rose 5% annually over the three-month period ending in July 2024. This positive performance, despite the fluctuating mortgage rate landscape, suggests that demand remains relatively robust in the broader market.
The housing market, despite decreasing mortgage rates, continued to pose challenges for buyers throughout 2023, primarily due to rising prices and limited inventory. This shows how factors beyond rates can shape buyer behavior.
Zillow's chief economist expressed the need for a healthier housing market in 2024, acknowledging the difficulties buyers faced and emphasizing the importance of improved market conditions for a more stable future. It's interesting that even experts acknowledge the volatility and sensitivity of this sector.
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - Monthly Inventory Reaches 5361 Homes Breaking Six Year Record
Columbus's housing market saw a significant shift in recent months, with the number of homes available for sale reaching 5,361, the highest point in six years. This surge in inventory provides a much-needed boost for buyers who have faced limited options in the past. Having more homes to choose from could potentially shift the balance of power in negotiations, potentially impacting the pace of sales and pricing trends.
This increased inventory creates a more competitive landscape for sellers. In order to capture buyer attention, properties need to be presented in the most appealing way possible. The importance of staging, professionally-taken photographs, and well-crafted marketing efforts is magnified in a market with a wider range of options for buyers. It will be interesting to see if sellers adapt quickly to this shift, and whether this leads to more strategic pricing adjustments.
While this growth in inventory is generally positive for buyers, it's still important to recognize that the overall market context is fluid. Factors beyond inventory, like interest rates and broader economic health, could play a significant role in how this situation unfolds. We'll need to watch closely to see if this increased inventory signals a longer-term trend, or if it's a temporary bump in a still-evolving market.
Within this environment, real estate investors may be reassessing their strategies. The short-term rental sector, encompassing platforms like Airbnb, could see a greater focus on property presentation and marketing. With increased inventory, the ability to stand out becomes more crucial. Properties that are meticulously staged, photographed, and promoted effectively are likely to attract more bookings, leading to improved returns and occupancy rates. How real estate investors, including those in the hospitality sector, react to these changing dynamics could be fascinating to watch over the next few months.
Columbus's housing market saw a significant increase in September 2024, with the total number of homes available for sale hitting 5,361, the highest point in six years. This surge in inventory, while potentially beneficial for buyers, presents a unique challenge for sellers who need to stand out in a more crowded market. It's interesting to observe how this shift influences both the strategies used by sellers and the expectations of buyers.
The increase in inventory, though a record high, still falls short of the Columbus Board of Realtors' target of 14,000 new units. This suggests that while the market is showing signs of recovery and buyers have more options than they've had in the past few years, there's still some room for further growth in available housing. One wonders how much longer it will take for new housing stock to catch up with the demand which seems to fluctuate with mortgage rates.
In September 2024, the median sale price of homes was $289,967, which was lower than the median list price of $341,333. This indicates that while sellers are initially setting higher expectations, buyers are potentially able to negotiate lower prices in the face of increased inventory. Interestingly, the median list price has been increasing at a rapid rate, though we don't have enough information from the excerpt to determine how fast these changes are happening. It will be interesting to see if this spread between list and sales prices continues to increase or decrease as more data becomes available.
We also saw that the housing market had a two-month supply in October 2024, which has not been seen in six years. While this is positive for buyers in that it means that it is easier to find a home, this is likely pushing down home prices as sellers must compete for the limited amount of buyers who can afford to buy in this market, particularly because mortgage rates have been relatively high in 2024, preventing many buyers from entering the market.
While the total number of homes sold year-to-date was 21,844, a sign of general market activity, it's crucial to note that this increase isn't uniform across all market segments. In the broader economy there seems to be a slowdown, which could ultimately impact the Columbus housing market. It remains to be seen how the anticipated economic slowdown could impact sales and new listings in the coming months.
Overall, the Columbus housing market is characterized by increased inventory, increased sales, fluctuating mortgage rates, and an evolving relationship between buyer and seller behavior. The shift towards a larger inventory of homes likely indicates an equilibrium phase that the market is working towards after the rapid changes of the past few years. It will be interesting to see how the housing market of Columbus continues to adapt and evolve in the future.
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - Columbus Ranks Third in US Housing Markets Behind Cincinnati
Columbus has secured the third spot among the hottest housing markets in the US for 2024, falling just behind Cincinnati and Buffalo, New York, which currently lead the pack. This significant jump of 17 positions from 2023 indicates a strong and sustained demand within the market, likely fueled by healthy job growth in the region.
The increasing number of homes available for sale means the market is becoming more balanced, potentially providing more options for buyers. However, this also makes it crucial for sellers to present their properties in the most compelling way possible. The importance of staging, high-quality photography, and a well-planned marketing approach is now more important than ever, as buyers are presented with a wider range of options.
This shift in market dynamics has implications for the hospitality industry, especially in the short-term rental market. Platforms like Airbnb may see an increase in competition, requiring hosts to refine their marketing and presentation strategies to attract guests. Properties that are well-staged and attractively photographed will likely be favored in this new competitive environment, impacting both occupancy rates and potential investment returns. It remains to be seen how the Columbus housing market will evolve, but its recent rise highlights the desirability of the region and the importance of being adaptable to evolving market conditions.
Columbus's position as the third hottest housing market in the US, according to Zillow's data, is interesting when considering its close proximity to Cincinnati, which holds the second spot. Buffalo, New York, takes the top ranking, illustrating the diverse factors that drive housing market performance across the country. This placement highlights that Columbus's housing market, while robust, is impacted by broader economic trends and competing markets within the region. Columbus's impressive 17-spot jump from its 2023 ranking indicates a significant shift in its attractiveness, likely linked to the factors we've discussed previously regarding home value increases and sales activity.
It's noteworthy that Ohio boasts three cities (Columbus, Cincinnati, and Cleveland) in the top ten hottest markets, a strong indicator of the state's overall economic health and potential for housing growth. Zillow's analysis suggests that a combination of robust demand and job growth is driving this performance. The expectation is for Columbus to maintain steady home values and a growing homeowner base, which is consistent with current trends. However, with increasing inventory in the market, it will be interesting to see if this translates to increased competition among sellers and potentially a leveling off of price growth. The ability to effectively market properties through techniques like professional photography, staging, and virtual tours becomes even more crucial as buyers gain more options. The Ohio housing market presents an interesting case study in how different regions within a single state can thrive and compete, potentially providing a lens into the future of housing across the country.
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - New Construction Permits Rise 12 Percent Meeting Growing Demand
The Columbus housing market is experiencing a 12% increase in new construction permits, a clear indication that builders are trying to keep up with rising housing demand. The region is expected to see a significant influx of new residents, with estimates suggesting a 145,000 person population increase in the coming years, putting further strain on the already tight housing market.
Despite this increase in construction activity, the sector faces hurdles. The cost of building materials continues to climb, and even with the added permits, the pace of construction isn't yet meeting the level of need. This highlights a growing imbalance in the market.
As inventory remains low and the number of new homes lags behind population increases, the need for effective marketing strategies is more important than ever. Real estate professionals and others selling or renting homes will need to focus on high-quality photography, staging, and any other innovative technique to stand out in a market with limited inventory. While the recent rise in new construction permits is a positive development, it's unclear whether it will be enough to address the ongoing shortage of available housing. It’s clear that innovative and efficient housing solutions are urgently needed in the Columbus market.
The 12% increase in new construction permits suggests a proactive approach to the robust housing demand. It's intriguing that builders appear to be anticipating ongoing buyer interest rather than just reacting to immediate needs, implying a degree of long-term planning within the Columbus housing market. This could mean a shift from purely responding to current market pressures to proactively shaping the future supply of homes.
Within the short-term rental market, a trend towards "experiential stays" is gaining momentum. This isn't just about offering comfortable accommodations, but about creating experiences that connect guests with the local community and provide a deeper understanding of the area. This approach, a blend of real estate and hospitality marketing, demonstrates the potential for property owners to differentiate themselves in a competitive environment.
Real estate marketing is becoming increasingly data-driven. Agents leverage social media analytics to identify specific home features that resonate with potential buyers. By understanding these desires, they can tailor marketing campaigns, potentially leading to quicker sales through targeted advertising. It's fascinating how data is influencing marketing strategies and allowing a more precise approach to connecting with buyers.
Airbnb's popularity has encouraged homeowners to invest in their properties to enhance marketability. Data suggests that higher-quality amenities, beyond the basic necessities, lead to significantly higher nightly rates. This underscores that presentation and design are increasingly important for maximizing rental income, expanding the definition of real estate beyond simply the structure itself. It's interesting that the impact of staging and design are influencing not just the sale of a home, but its ability to generate a revenue stream.
Technology is revolutionizing property presentations. 3D tours and high-resolution aerial photography are now commonplace, offering a level of detail that static images cannot provide. These innovative techniques offer buyers an immersive experience, potentially leading to faster sales due to greater engagement. The question becomes, how quickly will traditional real estate marketing practices adapt to these changes and be integrated into the buying experience.
The upswing in new construction may provide opportunities to experiment with tailored staging approaches. By focusing on design elements that align with specific demographic preferences, builders and real estate professionals can present homes that more directly connect with buyers' lifestyles. It'll be interesting to see how these strategies influence the purchase decisions of different groups.
As property values increase, investment opportunities are evolving within the short-term rental market. Many investors are exploring properties that can be adapted into multi-unit structures or guesthouses, creating diversified revenue streams while addressing the growing demand for short-term stays. It’s a clear demonstration of the growing popularity of alternative lodging and the evolving real estate market.
A shrinking inventory of remodeled homes suggests that buyers are increasingly drawn to newly built properties. This preference could be driven by the modern amenities and infrastructure often found in new homes, appealing to buyers who value safety and technology. It’s fascinating to see how buyer priorities influence market trends and choices.
The competitiveness of the current housing market highlights the importance of establishing strong local networks for real estate agents. A collaborative approach, including community-based marketing tactics, can broaden visibility and attract more attention to properties. It raises the question of how quickly the local real estate agent networks will have to adapt and potentially integrate modern marketing techniques into their community relationships.
With the rise of new developments, real estate agents are using data analytics to identify neighborhoods with promising growth potential. This assists them in guiding buyers towards areas that not only meet their present needs but also potentially offer greater future resale value. It begs the question of how well these projections match the demands of a dynamic market, and how the real estate industry can integrate these data sources into the overall buying experience.
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - Local Employment Growth at 2 Percent Fuels Housing Market Stability
Columbus's housing market appears to be settling into a more stable phase, largely due to consistent employment growth hovering around 2%. This sustained job growth is a key factor, as it supports people's earnings and fuels the ongoing demand for housing. The housing market itself seems to be in a balanced state, with vacancy rates significantly lower than they were in the past and a solid increase in home sales over the past year. This combination likely keeps Columbus attractive to buyers and potential investors.
However, the market's ongoing need for a greater diversity of housing types also creates challenges. It suggests that real estate agents and sellers will have to work hard to promote their properties through staging and professional photography in a more competitive environment. This becomes increasingly important in the short-term rental market too, where Airbnb and similar services face growing competition as more homes are available. Ultimately, those who successfully navigate this changing market will likely have to be more innovative with marketing and presentation techniques.
1. **Employment's Influence on Housing Stability:** Columbus's steady 2% employment growth rate is a key factor contributing to the overall stability of the housing market. This ongoing job growth likely fuels demand for housing, potentially leading developers to consider future housing projects in alignment with both present and projected economic expansion.
2. **Airbnb's Rise in a Balanced Market:** With rising home values, property owners are increasingly using platforms like Airbnb to maximize their investment. Evidence suggests that homes with a well-defined style and identity can receive as much as 30% more bookings, highlighting the importance of savvy marketing and intentional staging in this environment.
3. **Drones and Real Estate Marketing:** The use of drone photography in real estate listings is becoming more widespread. Research indicates that aerial shots of properties can boost buyer interest by about 70%, highlighting a significant shift towards tech-driven marketing techniques within the housing sector.
4. **Virtual Staging and Immersive Experiences:** Virtual staging and 3D tours are gaining momentum in real estate marketing. Studies show properties utilizing these technologies sell significantly faster, with some suggesting sales cycles can be reduced by up to 40%. This suggests buyers are responding favorably to the ability to virtually experience a property before stepping foot inside.
5. **The Power of Presentation in a Balanced Market:** The impact of quality staging on a home's sale price is quite substantial, with estimates showing staged homes selling for 10-20% more. This underscores the importance of thoughtful presentation, especially in a housing market that's neither a buyer's nor seller's market, but rather a more balanced one, where both sides have a degree of negotiation power.
6. **Millennials and Flexible Housing**: Younger generations, particularly millennials, are increasingly drawn to homes that can easily be adapted for rental purposes. Reports suggest around 60% of millennials are either considering or have already implemented short-term rental modifications in their homes, showing a change in the way some are thinking about their properties beyond just personal use.
7. **Market Shifts with Increased Inventory:** The recent rise in housing inventory has altered market dynamics. Sellers are now adjusting pricing strategies due to longer market times for some properties. Interestingly, properties staying on the market longer than average tend to experience a 5-10% price drop within the initial month, showcasing the impact of increased competition among sellers.
8. **Data-Driven Marketing for Homes:** Real estate professionals in Columbus are increasingly leveraging data analytics to target specific buyer demographics more effectively. A deeper understanding of local preferences is influencing customized marketing campaigns, allowing them to emphasize aspects of homes that are statistically appealing to buyers.
9. **Hospitality Adapting to Short-Term Rentals:** The expanding market for short-term rentals through platforms like Airbnb has forced traditional hotels to evolve their strategies. Evidence suggests that hotels enhancing guest experiences with personalized services see a 15% rise in occupancy, highlighting the direct relationship between thoughtful marketing and success within the hospitality industry.
10. **Scalable Design in New Housing**: Developers are incorporating more flexible design features in their housing projects. Studies indicate that homes designed with versatile spaces, accommodating both living and rental opportunities, appeal to approximately 70% of buyers. This emphasizes the close connection between shifting market demands and design choices in a housing environment characterized by competition and evolving buyer expectations.
Columbus Housing Market Analysis 7 Key Zillow Data Points Revealing Winter 2024 Inventory Trends - Median List Price Hits 341K Marking Winter Market Shift
The Columbus housing market is experiencing a shift as the median list price for homes has climbed to $341,000, marking a change in the winter market's direction. This price increase occurs alongside a decrease in the number of homes available across different bedroom sizes, suggesting a tighter market for buyers. While the median sale price remains steady at $280,000, there's a growing difference between what sellers hope to get and what buyers are prepared to pay. This disparity could make finding common ground more difficult in negotiations.
For sellers, successfully showcasing their homes to potential buyers is becoming even more critical. This means emphasizing presentation—from thoughtful staging to high-quality photos—to stand out in a competitive environment. The Columbus housing market continues to change, requiring both home sellers and real estate investors to adjust their strategies to match the preferences of a discerning pool of buyers. Adapting to these shifting conditions will be key for those involved in the market.
1. **Median Listing Prices and Market Shifts:** The $341,000 median list price signifies a subtle change in the Columbus housing market. It seems sellers are adjusting their asking prices as the inventory of available homes grows, creating a more balanced negotiation space between buyers and sellers. It's a fascinating observation of how sellers strategically adapt to a changing market.
2. **Virtual Staging: A Cost-Effective Solution?** Virtual staging presents a new avenue for sellers to enhance property visuals without the expense of traditional staging. Reportedly, properties utilizing this technology can experience a 20% boost in perceived value. In a more crowded housing market where buyers have more options, this could be an increasingly important strategy for capturing attention.
3. **Airbnb and the Changing Landscape:** With Columbus's increased housing desirability, Airbnb hosts are responding to rising property values and competition. They're likely finding that investing in professional photos and well-planned staging for their listings can translate into impressive returns—up to a 50% increase in occupancy rates. This showcases how short-term rental businesses adapt to shifts within the broader housing market.
4. **Columbus Compared to Surrounding Areas:** Despite rising to a top-tier position in Zillow's housing market rankings, Columbus still lags behind some nearby cities in terms of building new homes. The city faces a continued challenge in providing adequate housing for its expanding population, as infrastructure struggles to keep pace with demand. It will be interesting to see if and how this slows Columbus' growth compared to other cities in the state.
5. **Technology's Impact on Real Estate Marketing:** The use of aerial photography (from drones) and 3D virtual tours has fundamentally changed real estate marketing. Homes using these innovative techniques see a 70% increase in buyer engagement with aerial shots and up to 40% faster sale times with 3D tours. This illustrates how technology is streamlining the entire buying process, potentially changing buyer expectations of how a home is presented.
6. **Millennials as Rental Investors:** Over half of millennial homebuyers are considering or have already adopted a strategy of utilizing their property for rental income, especially on platforms like Airbnb. This shift in homeownership mindset reveals a move toward diversified financial planning and highlights how a younger generation of buyers are impacting the market.
7. **The Importance of Home Presentation:** The power of staging remains strong. Staged homes reportedly sell for 10-20% more compared to those without any staging. In a more balanced market, this emphasis on presentation becomes especially critical. Sellers need to ensure their properties stand out and are as appealing as possible to a discerning buyer.
8. **Hotels Facing Competition:** The rising popularity of platforms like Airbnb has impacted the hospitality industry in Columbus. Traditional hotels are reacting by offering more customized, personalized services such as concierge features in an attempt to compete with the unique, flexible accommodations offered through these services. It will be interesting to see how this competition evolves in the future.
9. **Economic Stability and Housing:** A stable 2% employment growth rate in Columbus provides a strong foundation for housing demand, helping to buffer the impacts of interest rate fluctuations. However, the ongoing scarcity of housing poses a threat to future stability. This suggests developers need to be proactive in identifying solutions that can meet future demand while remaining economically viable.
10. **Flexible Home Design Trends:** New home construction increasingly prioritizes designs that offer versatility. Data suggests homes built with flexible layouts that can easily accommodate both living and rental spaces are favored by a large percentage (around 70%) of buyers. This adaptation by developers is a clear sign of a changing market with evolving needs and expectations from homebuyers.
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