# "What factors led you to start outsourcing your editing tasks?"

colossis.io · August 4, 2026

> Outsourcing video editing can reduce costs by up to 65% compared to maintaining an in-house team, according to a study by Software Connect. The global...

Outsourcing video editing can reduce costs by up to 65% compared to maintaining an in-house team, according to a study by Software Connect.

The global video editing market is expected to reach $2.07 billion by 2026, growing at a CAGR of 13.6% from 2021 to 2026.

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(source: Mordor Intelligence)

The average hourly rate for freelance video editors ranges from $25 to $150, depending on their experience and the complexity of the project (source: Upwork).

A survey by Hubspot found that 54% of consumers prefer to see video content from brands they support.

According to a report by Adobe, 96% of people watch explainer videos to learn more about a product or service.

The use of video ads has increased by 49% since 2017, and it is expected to continue growing due to the rise of social media platforms (source: Animaker).

Research shows that videos with captions can increase view time by an average of 12%.

(source: Instapage)

Video content has a higher engagement rate on social media than any other type of content.

It generates 12 times more shares than text and images combined (source: Wyzowl).

The average attention span of a human is only 8 seconds, making video an effective medium to capture and hold attention (source: Statistic Brain).

Video is the most effective tool for driving purchases, with a conversion rate of 4.8% compared to 2.9% for text and images (source: Adobe).

Outsourcing video editing can speed up the production process by 40-50%, reducing turnaround time for projects (source: Outsource School).

83% of businesses reported improved lead generation as a result of outsourcing video editing (source: Hubspot).

The use of drones in video production is on the rise, with a market size of $6 billion in 2020.

(source: Drone Industry Insights)

Video content that evokes emotion creates a stronger connection with the audience and increases brand recall by 44% (source: Hubspot).

Live video is becoming increasingly popular, with a 93% increase in views year over year and 15% higher engagement than pre-recorded videos (source: Go-Globe).

The use of virtual reality (VR) in video production is gaining traction, with a market size of $22.9 billion in 2020, and is expected to reach $209.2 billion by 2025 (source: MarketsandMarkets).

Video editing software has become more accessible and affordable, with some costing as little as $30 per month, allowing small businesses to produce high-quality video content (source: TechRadar).

72% of businesses reported improved sales as a result of outsourcing video editing (source: Hubspot).

Video marketing is a cost-effective way to reach a large audience, with a potential reach of 1.8 billion people on Facebook alone (source: Hubspot).

Video content that is optimized for mobile devices has a higher engagement rate, with 90% of users watching videos on their mobile devices (source: Animaker).

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